Designing Spaces & Experiences That Feel Beautiful To Live In
Helping People Create the Setting for the Life They Want to Live
Growing up in a large Filipino family, I learned early that home was never just a place. It was where life happened.
It was where birthdays brought together more than twenty family members around one table. Where holidays were measured by laughter, incredible food, and the people gathered together. I watched my mom thoughtfully prepare our home for every gathering, teaching me that creating a welcoming environment wasn't about perfection. It was one of the ways she showed love.
Without realizing it, I was learning something that would shape the rest of my life:
The spaces we create influence the experiences we share.
Years later, I found myself doing exactly what my mom had always done.
Designing spaces around the people who would gather in them.
First in my own home.
Then at our family vacation home.
And eventually helping homeowners, vacation rental owners, and investors create spaces designed around the experiences they wanted to share.
Today, that same philosophy guides every project I take on. Whether it's a primary residence, a vacation rental, or an investment property.
Because thoughtful design isn't just about how a space looks.
It's about creating spaces where life can be fully lived.
More Than Beautiful Spaces
Most people approach design, hospitality, strategy, and operations separately.
I believe the most meaningful experiences happen when they work together.
That's why every project is approached holistically, from the way a home functions and flows to the systems quietly supporting it behind the scenes.
Whether designing a primary residence, optimizing a vacation rental, or creating a hospitality experience, every decision is guided by one purpose:
Creating spaces that foster connection, support everyday living, and leave lasting memories.
Because beautiful spaces aren't simply designed.
They're thoughtfully experienced.
How I Maximize Every Part of the Experience
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Design spaces people feel connected to.
Intentional interior, outdoor, and experiential design that transforms how a space looks, feels, and functions, whether for hospitality, everyday living, gathering, or investment.
Because the most memorable spaces do more than look beautiful.
They become places people remember long after they leave.
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Transform properties into elevated hospitality experiences.
From short-term rentals to lifestyle-focused investment properties, every space is strategically designed, positioned, and optimized to maximize both guest experience and long-term performance.
Because great hospitality isn't accidental.
It's intentionally designed from the inside out.
MAXIMIZE STAYS
Where intentional hospitality meets measurable performance.
Real properties. Real results. Real guest experiences.
Built to outperform. Designed to be remembered.
Maximize Stays is where the philosophy becomes measurable.
Every home serves as a real-world example of how thoughtful design, intentional hospitality, and operational excellence come together to create exceptional guest experiences, and measurable results.
The strategies I recommend to clients aren't theoretical. They're refined through properties I've personally designed, launched, optimized, and operate.
Because the most successful properties aren't simply booked.
They're experienced, remembered, revisited, and recommended.
Designed with intention.
Built to be remembered.
Proven performance
$150K +
Annual Revenue
Top 5%
of 22,000+ listings in the Phoenix/Scottsdale market
4.9 ★ Average
Guest Rating
High Repeat Rate
Guests who return annually & refer
Explore Maximize Stays
Real homes. Real hospitality. Real experiences worth remembering.
Meet Maxwell
Founder.
Design Strategist.
Experience Architect.
Built through real projects, real hospitality, and real-world experience.
MAXWELL CUNANAN
I don't just recommend ideas. I live them.
Every strategy, design recommendation, and operational system I share has been tested through my own homes, vacation rentals, client projects, and years of creating spaces centered around hospitality, connection, and memorable experiences.
My background combines over a decade of strategic marketing with hands-on experience in design, hospitality, vacation rentals, and operational excellence, allowing me to approach every project from both a creative and strategic perspective.
Whether I'm advising on a new construction home, optimizing a vacation rental, or helping someone reimagine the way they live, my role is the same:
My role is to bring clarity to complex decisions, helping clients create spaces that are both deeply personal and thoughtfully executed.
Because the best spaces aren't created by chance.
They're intentionally designed from the inside out.
The Philosophy Behind It All
Beautiful spaces are only part of the story.
Follow along as I share the ideas, experiences, and philosophy that continue shaping everything I create.
The Maximize Life Philosophy
I believe our most meaningful memories are shaped by the spaces that bring us together.
The way we gather.
The way we host.
The conversations that linger around a dinner table.
The quiet mornings with coffee.
The celebrations we'll remember long after they're over.
None of it is accidental.
Thoughtful spaces don't just look beautiful.
They create the setting for the life we want to live.
That belief shapes everything I create, from homes and hospitality experiences to design strategy, storytelling, and the Maximize Life philosophy.
Because beautiful design was never the destination.
It's simply one way to help people maximize life.
Start the Conversation
Ready to create something meaningful together?
Whether you're designing a primary residence, creating a memorable hospitality experience, optimizing an investment property, or reimagining the way you live, every project begins with understanding your vision.
Share a few details, and let's start the conversation.